Learn how Unstructured has pioneered best in class transformation year after year, consistently leading the industry with innovative techniques and approaches.
Speakers

Overview:
This is the story of how we pushed the boundaries of document transformation quality—from revolutionizing an industry with open-source disruption to pioneering the technical innovations that define quality leadership today.
We made a bold decision that changed everything: instead of building another expensive enterprise black box, we'd give the entire world a universal document transformation solution for free. One click of a publish button on GitHub, and our open-source library fundamentally changed how the industry approached document processing. By integrating over 500 open-source libraries into a unified data model with our canonical JSON format, we created something unprecedented—a single system that could handle any file format and represent it consistently.
The timing was perfect. As the GenAI revolution exploded from 2022-2024, we became the de facto standard, powering over 40,000 companies globally and 80% of Fortune 1000. But the real breakthrough came in 2024 when Vision Language Models like GPT-4o and Claude 3.5 Sonnet emerged. While everyone rushed toward Markdown generation, we made a contrarian choice: optimize for quality using HTML output, betting these models would perform better in the language they were trained on.
From there, we pioneered our multi-strategy architecture—dynamically routing between rules-based extraction, object detection + OCR, and pure VLM processing. We developed our 70-element Document Element Ontology to optimize model cognitive load. The results spoke for themselves—our VLM approach consistently outperformed specialized document systems, establishing the quality leadership that defines us today.
Technical Details:
In this session, we'll trace our evolution:
- Open-source disruption: Creating universal file format support by integrating 500+ libraries
- The canonical JSON breakthrough: Building a unified data model for any document type
- Vision revolution: How VLMs changed everything and why our HTML approach won
- Document Element Ontology: Optimizing 70 elements for maximum model performance
- Multi-strategy architecture: Dynamic routing between rules-based, object detection, and VLM processing
- Quality leadership: How strategic technical choices established our competitive advantage
- Synthetic parsing preview: The next frontier of iterative, self-correcting document processing
This webinar includes a live demo and an open Q&A where you can get your questions answered. Can't join live? Register anyway to receive the recording!